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Red Hot Internet Basics

Wednesday, February 11, 2009 at 5:00 PM (ET)

Red Hot Internet Basics

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Ticket Type Sales End Price Fee Quantity
Admission (Includes Audio) Ended $10.00 $0.00
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Event Details

If the idea of blogging, podcasting, and vlogging has your head spinning, you’ll love this class! We’ll look at easy ways to start a blog or podcast and tricks for keeping them going. Did you know that most bloggers or podcasters only keep the momentum for a month? This class will show you simple things you can do so you never have to worry about running out of ideas or ways to market yourself! All your Internet questions answered:

• What the heck is RSS and why you should use it

• Blog, blog, blog – the best and fastest way to get a blog

• Podcasting simplified: if you think audio is no big deal think again, podcasting is inexpensive and a fast way to build an audience

• What and how to use social bookmarking

Come with ALL of your Internet questions, this class will get them answered!

...presented by Penny Sansevieri

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as John Assaraf from The Secret his book: The Answer from Simon & Schuster (May 2008), world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others. Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques. In 2006, Penny signed a three-book deal with Morgan James Publishing to re-release From Book to Bestseller (January 2006) and Get Published Today (January 2006) as well as publish her latest book, Red Hot Internet Publicity (June 2007). Red Hot Internet Publicity was recently picked up by Source Books for a 2009 re-release Penny’s innovative marketing strategies have been featured in Marketing Sherpa, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 9,000. Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”